A Cross Sectional Study of Mobile First Digital Engagement, Advertising Impact, and Consumer Decision Making
Journal of Digital Business and International Marketing
Received On : 23 December 2025
Revised On : 28 January 2026
Accepted On : 10 February 2026
Published On : 05 April 2026
Volume 02, Issue 02, 2026
Pages : 095-104
Abstract
This paper will consider the existing digital trends in the market, how social factors impact consumers, and the preference of consumers in mobile-first markets. We gathered quantitative data as a part of the research and included the measures of internet use and communication through social media, influence of advertisement, desire to buy the product, and use of mobile apps. This data was collected through a structured cross-sectional survey of 300 internet users aged over 18 years, chosen based on age, gender, and the main device. Descriptive and correlational data show that almost all participants have daily access to the internet, that smartphones are more the priority and that there is an overwhelming inclination to trust interpersonal channels over celebrity approval in making purchases. Advertising on social media has the strongest influence on behavior, whereas design of functional websites and free applications have a significant effect on retention and download intention. The results highlights the shifts in consumer trust relations and point out strategic insights on digital marketing optimization in mobile-based ecosystems.
Keywords
Digital Engagement, Mobile-First Behavior, Social Influence, Online Advertising, Consumer Decision-Making, User Experience, App Adoption.
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CRediT Author Statement
The authors confirm contribution to the paper as follows:
Conceptualization: Deng Kai and Michael Davis; Methodology: Deng Kai and Michael Davis; Data Curation: Michael Davis; Writing- Original Draft Preparation: Deng Kai and Michael Davis; Investigation: Deng Kai; Supervision: Deng Kai and Michael Davis; Validation: Deng Kai and Michael Davis; Writing- Reviewing and Editing: Deng Kai and Michael Davis. All authors reviewed the results and approved the final version of the manuscript.
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We would like to thank Reviewers for taking the time and effort necessary to review the manuscript. We sincerely appreciate all valuable comments and suggestions, which helped us to improve the quality of the manuscript.
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Cite this Article
Deng Kai and Michael Davis, “A Cross Sectional Study of Mobile First Digital Engagement, Advertising Impact, and Consumer Decision Making”, Journal of Digital Business and International Marketing, vol.2, no.2, pp. 095-104, April 2026, doi: 10.64026/JDBIM/2026010.