A Multi-Layer Analysis of AI Integration in Digital Marketing Strategy
Journal of Digital Business and International Marketing
Received On : 23 December 2025
Revised On : 28 January 2026
Accepted On : 10 February 2026
Published On : 05 April 2026
Volume 02, Issue 02, 2026
Pages : 084-094
Abstract
The research is a systematic review of the literature related to digital marketing whose focus will be to outline the existing trends in the utilization of technologies and strategy implementation. To achieve the methodological rigor and appropriateness, evidence-gathering and filtration-controlled protocol was used; only articles published in peer-reviewed journals and conference proceedings were used. We examined 150 chosen articles, which reveals that the major research focus is the overwhelming reliance on AI-driven tools (30%), search engine optimization (25%), and social media platforms (20%); the strategic concepts of Big Data, customer relationship management, automation, and immersive environments receive comparatively less attention. The findings also reveal that the technologies have been used mainly to carry out predictive decision-making, customer engagement, and process optimization. The multilayered analytical framework converts such findings into practical recommendations that can be effective in guiding organizations to maximize the adoption of technology to ensure the attainment of sustainable competitive advantage.
Keywords
Digital Marketing, Artificial Intelligence, Strategic Reallocation, Emerging Technologies, Multi-Layer Analysis, SEO, Customer Engagement, CRM.
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The authors confirm contribution to the paper as follows:
Conceptualization: Mekdes Solomon and Wu Jing; Methodology: Mekdes Solomon; Writing- Original Draft Preparation: Mekdes Solomon and Wu Jing; Visualization: Wu Jing; Investigation: Mekdes Solomon; Supervision: Mekdes Solomon and Wu Jing; Writing- Reviewing and Editing: Mekdes Solomon and Wu Jing. All authors reviewed the results and approved the final version of the manuscript.
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Cite this Article
Mekdes Solomon and Wu Jing, “A Multi-Layer Analysis of AI Integration in Digital Marketing Strategy”, Journal of Digital Business and International Marketing, vol.2, no.2, pp. 084-094, April 2026, doi: 10.64026/JDBIM/2026009.