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Journal of Digital Business and International Marketing


Description

The Journal of Digital Business and International Marketing (JDBIM) is a peer-reviewed international journal dedicated to the advancement of research and innovation in the fields of computer networks and communication systems. The journal aims to provide a platform for academics, researchers, and industry professionals to share and disseminate new ideas, emerging technologies and significant developments that shape the future of networked systems.

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Recent Article




Short Video Usage and Influencer Effects: A Cross Cultural Study of TikTok and Douyin Users
Wang Yuanjun and Shi Gengqiang
Doi: 10.64026/JDBIM/2026005
Pages: 040–049
Published On: 05 January 2026


Location Based Targeting and Discount Depth in Mobile Promotions: Evidence from a Large Scale Experiment
Surender Rangaraju
Doi: 10.64026/JDBIM/2026004
Pages: 031–039
Published On: 05 January 2026


Big Data Marketing Analytics, Technology Quality, and Information Quality in Organizational Performance
Anandakumar Haldorai and Amelia James
Doi: 10.64026/JDBIM/2026003
Pages: 020–030
Published On: 05 January 2026


Consumer Responses to Localized and Personalized Digital Marketing Content in Food Delivery Applications
Ethel Brundin
Doi: 10.64026/JDBIM/2026002
Pages: 010–019
Published On: 05 January 2026


Global and Local Identity Effects on Hedonic Motivation and SNS Value
Nur Azwani Mohamad Azmin and Nguyen Quang Vu
Doi: 10.64026/JDBIM/2026001
Pages: 001-009
Published On: 05 January 2026