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Research Article
Volume 02, Issue 01, January 2026
Short Video Usage and Influencer Effects: A Cross Cultural Study of TikTok and Douyin Users
Wang Yuanjun and Shi GengqiangDoi: 10.64026/JDBIM/2026005
Pages: 040–049
Published On: 05 January 2026
Location Based Targeting and Discount Depth in Mobile Promotions: Evidence from a Large Scale Experiment
Surender RangarajuDoi: 10.64026/JDBIM/2026004
Pages: 031–039
Published On: 05 January 2026
Big Data Marketing Analytics, Technology Quality, and Information Quality in Organizational Performance
Anandakumar Haldorai and Amelia JamesDoi: 10.64026/JDBIM/2026003
Pages: 020–030
Published On: 05 January 2026
Consumer Responses to Localized and Personalized Digital Marketing Content in Food Delivery Applications
Ethel BrundinDoi: 10.64026/JDBIM/2026002
Pages: 010–019
Published On: 05 January 2026
Global and Local Identity Effects on Hedonic Motivation and SNS Value
Nur Azwani Mohamad Azmin and Nguyen Quang VuDoi: 10.64026/JDBIM/2026001
Pages: 001-009
Published On: 05 January 2026